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The Outing: 16 to 18 October 2008
An original musical tour de force that weaves powerful stories of the queer community through song and
dance - sharing our loves and losses, and most importantly, our hopes and dreams for a better world.
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The Silver Stopper
red boots is working with Sarah Letellier to produce a short film based on her short
story The Silver Stopper. Filming will take place over summer 2009,
to find out more contact us.
The Silver Stopper is the story of the French writer Colette, set in
the early 1900s. The story begins with Colette as a naïve young
village girl on the day of her wedding to Willy, a dashing, older
gentleman. The wedding reception takes place in a whirl of guests,
dancing and champagne, and the bride and groom move to the city of
temptation: Paris. A few months after the wedding, she discovers that
Willy has a mistress, and she falls into despair. Colette then meets
the mysterious Marquise, and discovers the temptation of seduction
herself.
» Online corporate video – You Tube video
» Learning & Development / Training videos
» Personal Stories
» Digital Storytelling
» Performance Stories and Contribution Analysis
» High Definition
» Email-able video invites
» Powerful presentations
» Product launches
» Films / TV / Documentaries
Online corporate video – You Tube video
What is an online corporate video?
An online corporate video is a relatively new way to market your business or promote your message to anyone, anytime on your website and on the Web, with sites such as, You Tube, Google Video and Yahoo Video. The digital revolution is here, today over 1 billion people are online daily and they’re wanting video. In the last 12 months, downloading video on You Tube has gone from 10 million to 100 million video clips every day.
Increasingly, the first chance for a business to introduce itself is via these formats. In just a couple of minutes an online corporate video can:
• present your products and services and their benefits
• show customers who they’ll be working with
• provide testimonials from other satisfied customers
• direct customers to take action
You can decide how you want your video to look to reflect your business / organisation, reinforcing your professionalism, uniqueness, creativity, and culture.
Why do you need an online corporate video?
Online corporate videos such as You Tube videos play a significant role in your sales and marketing strategy. Online videos provide a valuable tool of persuasion and help differentiate you from your competition. The online community is over 1 billion people, and its increasing. The convergence of online computers and television is becoming more rapid. The mobile industry is set to have over 20 million handsets supporting audio and visual content by 2009.
Customers want to receive your message when they want it and in what format they want it, whether that’s at 6 pm or 3 am, on their computer, mobile phone, PDA, or television. And, if they like your message, they’ll tell their friends via their medium of choice. This form of Viral Marketing is a powerful phenomenon aided by the rapid advances in digital technology.
With over 100 million video downloads per day on You Tube, your business needs an audio visual presence on your website and on the Web on sites such as You Tube, Google Video and Yahoo Video. Your video gets uploaded to a website like You Tube, where millions of viewers can watch it for free, save it to their own page, and tell others about it. Your video is also linked to and plays on your website inspiring and informing customers with your message.
With your video uploaded for free onto a website like YouTube, you don’t have to worry about storage capacity on your website, or band width or computer software compatibility hassles for customers. It’s free to upload your video and it’s free for people to watch it, giving you a very high return on investment. Promoting your business /organisation on the web couldn’t be easier and it’s fun and cost effective. Click here for more information on You Tube or Google Video.
Why should red boots produce a professional online corporate video for your business / organisation?
Nowadays, almost anyone can produce a home movie - but it often doesn’t have the production values that are required for a business / organisation to showcase or market itself. Any marketing material including video, needs to align with your other marketing collateral.
Good production values, such as getting the lighting, sound, and shot right are critical. And of course, the right editing, graphics or animation can take a story from a good one to a great one.
At red boots we specialise in producing high quality online corporate videos so you can promote your business / organisation to the world. Filmed on a high definition camera with top quality editing and graphics and animation as required, we’ll make sure your message has the fundamentals that encourage people to take action to contact you. It’s not enough to just have a visually appealing message that doesn’t increase sales.
Click here to see some of the videos we’ve produced for a local government client.
If you want a visual presence on the web, enabling you to have your message communicated to your customers anytime, anywhere, contact us now.
Learning & Development / Training videos
Video is an innovative way to communicate with your staff for recruitment, induction, training, learning and development. If you are looking for ways to enhance your learning and development strategy, contact us. red boots has over 10 years experience in the learning and development field and we can help your organisation customise its training tools to reflect your messages and your staff.
Personal Stories
red boots can capture yours or someone else’s story or special occasion. We all have stories about events, places and people in our lives. Capturing these stories can provide an enduring memento for yourself, your family, and friends.
“The Sisters” a family story about four sisters who went flatting together captured national media attention when it premiered in November 2005. You too can capture your family’s history or story and show your own premiere that people will remember for their lifetime.
Digital Storytelling
Many individuals and communities have used the term "digital storytelling" to describe a wide variety of new media production practices to capture stories. What best describes the approach is its emphasis on personal voice and facilitative teaching methods. In a group process, the sharing of these stories connects people in special ways. Digital stories can be informative, questioning, historical, autobiographical, or anywhere in between. Visit The Center for Digital Storytelling, for more information.
Contact us to discuss how we can help you capture digital stories.
Performance Stories and Contribution Analysis
Some organisations are beginning to use Performance Stories and Contribution Analysis as a way to evaluate programmes/iniatives etc. This technique developed by Dr Jessica Dart helps policy makers, service providers and communities describe the difference they seek and the difference they make. red boots can film Performance Stories for your organisation as part of your evaluation process. Contact us to discuss your needs and visit Clear Horizon’s website for more information on Performance Stories.
High Definition
red boots can produce and edit High Definition (HD) Video which is four times the size and four times the quality of standard definition video. It’s ideal to show at conferences and exhibitions.
With HD plasma and LCD screens becoming more popular, it can be advantageous to have higher quality video, particularly for display purposes. The increased resolution of the image means the video looks clearer from further away while up close you can see every detail.
It’s also worthwhile recording your footage in this format, as consumer demand will mean HD is standard in a couple of years.
Email-able video invites
Before an event we can produce a video sent by email to inspire or invite your customers. These can be quirky, serious or in whatever style you want.
Powerful presentations
red boots can create power point presentations with video, photos, graphics, and music to enhance your message or story.
Product launches
red boots can use video promotion to help you show what you want. These videos can be used when releasing a new product and be sent to a wide audience. Videos can become web-based marketing videos and sales support DVDs for ongoing use.
Films / TV / Documentaries
If you have a story to tell, we’ll tell it. We can help you tell your or someone else’s story and bring it to life on the big or small screen.
If you want to discuss any of the above productions in relation to your business or organisation contact us.
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